Marea
overview
We kicked off with a brand strategy workshop to identify the unique space Marea could occupy in the local dining scene. Our primary strategy involved focusing on social media marketing tailored for the local market, rather than chasing global reach. This approach ensured that every piece of content spoke directly to the lifestyles and preferences of Marea's target audience.
1. Audience Definition and Market Analysis
We mapped out Marea’s ideal clientele, understanding that their needs differed from typical restaurant patrons. This in-depth audience analysis allowed us to craft content that genuinely connected with them.
We conducted a competitive market analysis to identify what nearby restaurants lacked and where Marea could differentiate itself.
2. Content Strategy and Execution
Visual Appeal: We emphasized high-quality images of Marea’s dishes to create a strong visual appeal. Our images and videos highlighted not only the quality of the food but also the ambiance.
Localized Messaging: Our social media messaging catered to Marea’s target demographics, with messages that resonated with the lifestyle and dining preferences of the local community.
Engaging Reels & Videos: We produced engaging reels with visual hooks, focusing on shareable, visually striking content that encouraged local customers to interact and share with friends.
Challenges
Marea was looking for a strategy to establish a presence within their local community of 250,000 people. They sought to reach three main audience segments:
- Women aged 40-60, looking for elegant social dining options.
- Businessmen needing a setting suitable for client meetings and business discussions.
- Families seeking a comfortable, high-quality dining experience, especially for weekend gatherings.
Our goal was to help Marea attract these specific local demographics, not through viral or globally appealing content, but through targeted social media strategies that resonated with the community and drove them to visit.
results
Within a span of just nine months, Marea achieved the following results:
Sales Tripled: Marea’s sales increased threefold since our collaboration began.
Increased Foot Traffic: The restaurant tripled in visitors.
Organic Social Growth: Over 2,000 organic followers gained on social media, enhancing Marea’s brand presence.
High Engagement: Our content garnered over 150,000 impressions, with positive community feedback on social platforms.
Our partnership with Marea demonstrates how a strategic, locally-focused social media approach can transform a young restaurant’s presence within its community. By aligning our strategy with the dining preferences of the target audience, Marea has become a sought-after location for business meetings, social gatherings, and family meals, solidifying its position as a valued part of the local dining scene.
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WHAT OURCLIENTS SAY
"From the very beginning, the team demonstrated a deep understanding of the Oil & Gas industry, which was crucial in capturing the essence of our company. Their creative and detailed approach helped us establish a strong and cohesive brand that truly represents our values and goals."
"Their team of experts not only promises, but delivers tangible results. Through their methodology they have helped me curate amazing content and position my brand. 100% recommended if you want to take your brand to the next level."
"If you want to create a brand strategy or a clear and effective messaging guide for your brand, Round Branding is the agency."
"Extremely creative, we are very happy with the work they have done for our brands, very professional."
"Their understanding of the market, combined with creative finesse, resulted in branding that not only stands out but also stands for something."
"They took the time to understand my vision and target audience, delivering visually stunning designs."
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