overview
Nestra Residences is a cutting-edge student housing complex that reimagines academic cohabitation and our collective bond with Yucatán's vibrant culture. Situated in the heart of Mérida, a city renowned for its rich Mayan heritage and colonial landmarks, this multifunctional development boasts a revolutionary architectural design by the renowned TAMA Group. Round has conceptualized a vibrant branding program for the project, complete with a graphic identity reflecting the dynamic ethos of Nestra and both print and digital content emphasizing its holistic approach to student well-being.
results
We must understand our identity as a large ecosystem where every touch point is key. The small details are as relevant as the logo, from the color that awakens creativity, to the texture and weight of the materials of our diffusion pieces. For this reason, a dynamic system is what Nestra needs to cover all the day-to-day communication.