Elevate Your Brand Identity
Creating unique, impactful identities that resonate with your target audience and set you apart in the marketplace.
Our Brand Identity Development Process
Our comprehensive brand identity development process ensures that every aspect of your brand is thoughtfully crafted to reflect your unique essence and appeal to your target audience.
We start with in-depth research, move to creative conceptualization, and finalize with meticulous execution.
Understanding your brand's values, goals, and market landscape.
Brainstorming and developing creative concepts that capture your brand's spirit.
Designing and refining visual elements to create a cohesive and memorable brand identity.
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How We Bring Your Brand to Life
Our branding process guide provides valuable insights into creating a strong, cohesive brand. Whether you're just starting or looking to refine your brand strategy, this guide offers practical steps and expert advice to help you achieve your branding goals.
We dive deep into your brand's history, goals, and audience to uncover insights that guide our design process.
We generate multiple concepts that align with your brand's vision and strategic objectives.
Our designers create detailed visual elements, refining them based on feedback to ensure perfection.
We deliver the final brand identity assets, ready for implementation across all your brand touchpoints.
Our Tools and Methodologies
We utilize a variety of tools and methodologies to ensure your brand identity is both cohesive and impactful. From color theory to typography and logo design, every element is carefully chosen to create a strong, unified brand image.
Choosing colors that evoke the right emotions and enhance brand recognition.
Selecting fonts that align with your brand’s personality and improve readability.
Crafting unique logos that serve as the cornerstone of your brand identity.
SuccessStories
Client
VIA VENETO
Challenge
The primary challenge was to redesign Via Veneto’s brand identity to reflect its historic Italian charm and modern dining experience. The goal was to create a unique, cohesive visual language that not only pays homage to its Italian origins but also appeals to contemporary consumers.
Solution
Results
The system includes diverse shapes and logo lockups, ensuring flexibility across different media. This includes menus, signage, social media, and the website, maintaining brand consistency and recognition. Each element, from stationery to packaging, features bespoke Art Nouveau-inspired artwork that reinforces the café’s unique identity.
Via Veneto’s revitalized brand identity is a testament to how traditional elements can be seamlessly integrated into modern design. We are proud to have contributed to the rebirth of this iconic café, helping it stand out in today's competitive dining scene while staying true to its roots.
Client
Critic Engineering
Challenge
To make sure they stand out and grow, Critic reached out to us with the idea to invest in its brand strategy which led to a full brand identity design with the goal to be the go-to choice for US companies that need specialized engineering services. Even with competition out there, Critic is focused on getting stronger and offering even more than just data center projects.
Solution
Their new visual identity is all about the future, innovation, and being reliable. The design aims to show off their modern, futuristic vision with smooth lines, bold fonts, and bright colors, while also showing that they're experienced and trustworthy. The logo balances a smart, timeless look with an icon and wordmark that show off Critic's values: pushing forward, reliability and innovation.
Results
The design is serious but bold, especially with the typography and icons that use blue shades to look reliable and fresh at the same time. They took some inspiration from cool, futuristic movies like "Tron" and "Blade Runner" to create a look that's about the future but doesn't feel old. A strong, bold font for the wordmark gives it a futuristic feel, with special touches like unusual accents. The icon is simple but abstract, which makes Critic's brand look both high-tech and dependable.
With this smart branding and cool design, Critic is ready to face today's data center challenges and help lead the industry into the future. They're all about pushing forward with a brand that's as solid as their vision.
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Client
Logisa
Challenge
Despite their expertise, LOGISA's outdated brand identity was not reflecting the modern, dynamic, and professional image they aimed to project to attract top-tier clients.
The main challenge was to modernize LOGISA’s brand identity to resonate with major technology companies while preserving the legacy and essence of the family business. The brand needed a transformation that would not only refresh its look but also communicate reliability, innovation, and sophistication.
Solution
Results
The main challenge was to modernize LOGISA’s brand identity to resonate with major technology companies while preserving the legacy and essence of the family business. The brand needed a transformation that would not only refresh its look but also communicate reliability, innovation, and sophistication.
Client
Nestra
Challenge
Nestra Residences is a cutting-edge student housing complex that reimagines academic cohabitation and our collective bond with Yucatán's vibrant culture. Situated in the heart of Mérida, a city renowned for its rich Mayan heritage and colonial landmarks, this multifunctional development boasts a revolutionary architectural design by the renowned TAMA Group. Round has conceptualized a vibrant branding program for the project, complete with a graphic identity reflecting the dynamic ethos of Nestra and both print and digital content emphasizing its holistic approach to student well-being.
Solution
Results
We must understand our identity as a large ecosystem where every touch point is key. The small details are as relevant as the logo, from the color that awakens creativity, to the texture and weight of the materials of our diffusion pieces. For this reason, a dynamic system is what Nestra needs to cover all the day-to-day communication.
Client
Fenix Cannabis
Challenge
Fenix Cannabis emerges as one of Mexico's pioneering cannabis brands, poised to redefine the nation's relationship with this age-old plant. Drawing inspiration from the founder's transformative journey, the brand's name "Fénix" symbolizes a rebirth and renaissance of cannabis culture in Mexico, breaking free from past prejudices.
Solution
Results
Unique identification colors distinguish the cannabis strains available within Fénix's offerings, catering to Sativa, Indica, and Hybrid aficionados. In today's world, cannabis stands at the forefront of industries poised for exponential growth. Yet, in Mexico, a lingering stigma shadows the medicinal virtues of cannabis. Fénix Cannabis champions a paradigm shift in perceptions, ardently advocating for cannabis legalization and education. Fenix presents a sanctuary for those keen to explore and acquire a myriad of cannabis products. Beyond just commerce, Fénix ensures a safe, informative space, guaranteeing premium quality and a steadfast commitment to the medicinal benefits of cannabis.
WHAT OURCLIENTS SAY
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