Critic Engineering
overview
To make sure they stand out and grow, Critic reached out to us with the idea to invest in its brand strategy which led to a full brand identity design with the goal to be the go-to choice for US companies that need specialized engineering services. Even with competition out there, Critic is focused on getting stronger and offering even more than just data center projects.
Challenges
Their new visual identity is all about the future, innovation, and being reliable. The design aims to show off their modern, futuristic vision with smooth lines, bold fonts, and bright colors, while also showing that they're experienced and trustworthy. The logo balances a smart, timeless look with an icon and wordmark that show off Critic's values: pushing forward, reliability and innovation.
results
The design is serious but bold, especially with the typography and icons that use blue shades to look reliable and fresh at the same time. They took some inspiration from cool, futuristic movies like "Tron" and "Blade Runner" to create a look that's about the future but doesn't feel old. A strong, bold font for the wordmark gives it a futuristic feel, with special touches like unusual accents. The icon is simple but abstract, which makes Critic's brand look both high-tech and dependable.
With this smart branding and cool design, Critic is ready to face today's data center challenges and help lead the industry into the future. They're all about pushing forward with a brand that's as solid as their vision.
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WHAT OURCLIENTS SAY
"From the very beginning, the team demonstrated a deep understanding of the Oil & Gas industry, which was crucial in capturing the essence of our company. Their creative and detailed approach helped us establish a strong and cohesive brand that truly represents our values and goals."
"Their team of experts not only promises, but delivers tangible results. Through their methodology they have helped me curate amazing content and position my brand. 100% recommended if you want to take your brand to the next level."
"If you want to create a brand strategy or a clear and effective messaging guide for your brand, Round Branding is the agency."
"Extremely creative, we are very happy with the work they have done for our brands, very professional."
"Their understanding of the market, combined with creative finesse, resulted in branding that not only stands out but also stands for something."
"They took the time to understand my vision and target audience, delivering visually stunning designs."
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