overview
Roundbox has been working for the past five years to deliver high-quality videos that help companies position themselves in a way that achieves their business goals. In a crowded industry, it’s our job to show the power of video. We want to become the go-to production company for agencies and startups that are looking to create content to showcase their product or service in a fun, creative and successful way. We created a unique, cutting-edge identity that agencies and startups identify with, and become their first choice to help them achieve their business goals. An identity that positions Roundbox as a high-end social media content production company.
results
We created a series of icons that represent an abstraction of the elements that are used both in production and post-production in the work of the brand. Among them are camera lenses, editing, flash and focus style of each camera. The icons are the complements that accompany the logo. They should always be a secondary that can be used in applications that have to do with the brand. It should never be replaced with the logo, but it can be handled in the most creative way without stealing prominence from the logo.