overview
The primary challenge was to redesign Via Veneto’s brand identity to reflect its historic Italian charm and modern dining experience. The goal was to create a unique, cohesive visual language that not only pays homage to its Italian origins but also appeals to contemporary consumers.
results
The system includes diverse shapes and logo lockups, ensuring flexibility across different media. This includes menus, signage, social media, and the website, maintaining brand consistency and recognition. Each element, from stationery to packaging, features bespoke Art Nouveau-inspired artwork that reinforces the café’s unique identity.
Via Veneto’s revitalized brand identity is a testament to how traditional elements can be seamlessly integrated into modern design. We are proud to have contributed to the rebirth of this iconic café, helping it stand out in today's competitive dining scene while staying true to its roots.